This feature allows users to see the total reach of individual ads directly on their ad cards for quick analysis and comparison. With reach data displayed in an easy-to-read format, users can sort ads by performance (from highest to lowest reach) for any selected month. This simplifies campaign management by helping advertisers identify top-performing ads, spot trends, and make fast, informed decisions. By having performance insights directly on the cards, users save time and avoid navigating through complex dashboards. (Only in Europe)

This feature provides an account-wide overview of ad performance, showing the total reach for the entire account and comparing it to performance from yesterday, 7 days ago, and 30 days ago. Users can track trends over time to understand how their campaigns are performing at a high level. Additionally, the feature calculates an approximate ad cost using reach data from the past 7 days and benchmarks for CPM (Cost Per 1,000 Impressions). Users are provided with estimated costs for three scenarios: low CPM, average CPM, and high CPM, helping advertisers predict budgets and optimize their campaigns efficiently. This combination of reach insights and cost approximations equips advertisers with a clear, actionable understanding of their account's overall performance. (Only in Europe)